Marketing Specialist
Dallas, Texas•Full-time
About the Job
Were looking for a talented, creative, and energetic Marketing Specialist to join our marketing team in Dallas, Texas. The Marketing Specialist will closely collaborate and work with the Marketing Manager and other business leaders to support our home centers retail channel.
This position has broad exposure to functional activities across multiple brands and customers. The role ensures all home center marketing initiatives align with brand positioning and manages deliverables, ensuring flawless execution of marketing strategies, initiatives, and campaigns.
The ideal candidate is creative, organized, with tremendous attention to detail, and is an effective project manager who thrives in a fast-paced environment.
Duties and Responsibilities of the Position:
This position has broad exposure to functional activities across multiple brands and customers. The role ensures all home center marketing initiatives align with brand positioning and manages deliverables, ensuring flawless execution of marketing strategies, initiatives, and campaigns.
The ideal candidate is creative, organized, with tremendous attention to detail, and is an effective project manager who thrives in a fast-paced environment.
Duties and Responsibilities of the Position:
- Develop marketing materials for various platforms.
- Leads presentation creation for home centers and other special marketing projects.
- Collaborates with the Marketing Manager to develop and execute project plans based on the defined home centers strategy.
- Participate in the development and communication of product strategy and the introduction of new products with various departments and customers.
- Support customer accounts with product launches and training activities.
- Conduct financial analysis, including product line forecasts, inventory planning, pricing, and gross margin analysis, and manage project budgets to meet company goals.
- Assists with the development and consistent management of the yearly marketing financial forecast.
- Analyze market data and identify KPIs to measure the effectiveness of marketing initiatives.
- Drive projects with Marketing Services to develop boards and ensure on-time in-store execution.
- Assist with marketing campaigns as part of the strategic annual plan to expand market share and pursue growth targets.
- Facilitate day-to-day marketing support for various teams.
- Create and update home centers' collateral, including merchandising tools (displays, signage, packaging), lifestyle imagery, labels, digital content, and presentations.
- Partners cross-functionally with Sales, Graphics, Photo Studio, and Product teams to ensure marketing materials are accurate.
- Provide proofing, fact-checking, copywriting, editing, and formatting assistance during the creation of marketing materials.
- Assist with new-product photography and video content to align with brand and retailer standards.
- Manage communication and coordination with third-party agencies to support creative concepting and development of marketing deliverables.
- Work closely with the Marketing Manager in recommending and developing content and targeted digital marketing tools in support of assigned projects and customers.
- Assist with on-site and off-site digital campaign strategy and monitor performance throughout the year.
- Help manage and strategize product sales tools and campaigns to support product launches.
- Organize and manage online assets for specific accounts to optimize sales and identify areas of improvement.
- Influence others on company policy and procedure to resolve a wide range of issues.
- Recognized as a subject matter expert, coaching and review the work of lower-level professionals.
- Make process and business decisions based on an understanding of the company, customer, and industry practices.
- Find ways to assess and apply innovative ideas to enhance business results.
- Lead after-action reviews to identify, document, and share lessons learned.
- Collaborate cross-functionally to evaluate technical, system, and process improvements.
- Perform other duties as needed.
Competencies:
- Requires in-depth conceptual and practical knowledge in one's own job discipline.
- Excellent communication, problem-solving, and organizational skills.
- Able to multitask, prioritize, and manage time effectively.
- High level of integrity and discretion in handling sensitive and confidential data.
- Proficient in using Microsoft Office Suite products.
- Flexible attitude, adaptable to change, a team player, and able to handle multiple projects at once.
- High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures.
About Dal-Tile
Dal-Tile is the largest manufacturer and marketer of ceramic, porcelain, glass and metal tile as well as natural stone, large format slab and countertop products used in residential and commercial spaces across North America.Under its three powerhouse brands — Daltile, Marazzi and American Olean — Dal-Tile leads the industry in both design and product innovation, and is committed to incorporating environmentally-friendly materials, processes, and products throughout its organization.Dal-Tile has more than 9,500 employees in North America and sells its products through a network of more than 300 company-owned sales service centers, stone slabyards and design studios that service a robust network of trade customers. Dal-Tile products are also sold through independent flooring retailers, independent distributors and leading home center retailers nationwide.Founded in 1947 and headquartered in Dallas, Dal-Tile is a division of Mohawk Industries, the leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world.For more information on Dal-Tile and Mohawk Industries, please visit mohawkind.com. For product information, visit daltile.com, marazziusa.com, and americanolean.com.